Google Ads
About Google Ads
“Google Adwords – what is it, a scam or a real way to get paid traffic? “. Indeed, the search engine’s own statistics show that Adwords accounts for about a third of all impressions in search results. So the conclusion is obvious: even if you are trying to promote your website (by yourself or with the help of third party services), spending a budget on an advertising campaign is not a waste of money.
Search engine optimisation SEO and advertising is a multi-step process that involves extensive study of largely conflicting information, but Google Adwords is a contextual advertising service that doesn’t require a lot of time to learn all its features.
At the same time, creating effective ads allows you to get real, targeted, clickable traffic literally within seconds of activating your business. It is no coincidence that Google Adwords is actively used by both large global holding companies and ordinary webmasters who want to advertise their resources worldwide.
What is Google Adwords for website promotion? The situation here is a little different: if for some reason your resource does not convert well, you should not rely on the search engine. However, a fairly successful advertising campaign is no reason to rest on your laurels: your success will be noticed, but other factors have a much greater impact on the ranking algorithm – the uniqueness of your content (and its absolute relevance to your website’s subject matter) and the availability of a high quality referral path – and they influence the ranking algorithm.
Google Adwords, on the other hand, is a tool for increasing the number of external links, and in all cases these links are not purchased, which is a good thing in itself.
AdWords is the key to effective advertising for your business.
The main advantage of AdWords is the ability to receive high quality targeted traffic. Simply create a list of keywords that represent your target niche and write attractive advertising copy and your advertising campaign will generate revenue in the form of paid visitors.
Remember that you are paying for a specific action (or rather for visitors to your website), i.e. for real, albeit potential, customers.
Why do clients promote websites with SEO-Rush?
Financial guarantees
Personal SEO-expert of the project
Increased site conversion
Your own web development department
Texts written for people, not machines
Get the results that matter to you
Google Ads has seven different campaign objectives. The goal you choose must match the main objective you want to solve, such as increasing sales or attracting visitors to your site:
- Sales – to increase store sales.
- ntial customers – find users who are more likely to convert and encourage them to take action.
- Website traffic – attract potential customers to your site.
- Brand and product interest – attract customers’ attention to products and services.
- Brand awareness and reach – increase awareness among a wide audience.
- App advertising – to increase the number of interactions with the app.
- Store visits and promotions – attract visitors to the store…
Who is part of the on the project team?
Account Manager
SEO Optimizer
Copywriter
Web Developer
Webmaster
Remarketing Ads
Remarketing is an online marketing tool developed by Google AdWords specialists. The technology allows you to bring back the user who left, who viewed or put an item in the cart, but did not make a purchase. To do this, the visitor is shown ads relevant to his request in the network of partner site. Thus, this type of marketing is good in the following situations in the marketplace:
- Demand for a product or service is declining. Every product has its ups and downs in popularity. When goods or services are sold like hotcakes, no one thinks much about the return of customers who have left. In a downturn, every customer counts.
- Selling expensive products/services. With the first time expensive product can not sell. Requires at least two or three repeated communication with the client. The client base in the luxury segment is very limited, so the work is done on the site and by methods of remarketing.
- Cross-sale, presale. Customers who have already bought on the site are offered additional products. For example, a man bought a cell phone and left the online store. He is sent a banner advertising covers, protective screens and other accessories for his gadget.
- Using this technology can significantly increase sales of goods and services to the target audience, attract new customers and increase the conversion rate of advertising channels.
Is Google Ads really worth it?
The benefits of using Google Ads
Accuracy. Ads will only be seen by targeted customers who are really interested in buying and have already started their own search using Google.
Payments for the result. Money is withdrawn only if a person clicks on an ad. Display of ads is free.
Universality
You can set up such advertising for almost any business.
Wide coverage. You can connect to the advertising campaign a large number of words used by customers in searches. About this we tell in more detail below.
Editing and statistics
Ads can be quickly edited at any time and statistics can be tracked in real time.
Contextual
Contextual advertising is a popular type of Internet advertising. Ads are shown only to users who entered a relevant query. The system decides to show ads based on the context of a person’s queries. If he was interested in a certain topic, he is shown relevant ads. Thus, there are no untargeted shows in context.
Today, contextual advertising – the most effective way to show ads to the target audience. And the budget does not suffer: payment is made only when the user clicked on your banner and went to the site. You don’t have to pay for the ad impressions themselves.
Why do you need contextual advertising?
Contextual advertising is suitable for almost any business. She quickly brings traffic to the site. With its help, you can make the first sales of a new product or test marketing hypotheses. You can survive the low season or the departure of regular customers.
Most importantly, the ad will bring in exactly the people who are already looking for your product/service in the search engine, that is, your target audience. Context is unobtrusive and gives people what they need. Advertising is shown to the point, does not cause negativity and increases audience loyalty to the business.
Google Ads advertising capabilities
- Google Ads is an online service that allows you to create ads both in search and in the contextual media network (CMN). To create an ad campaign, you need to set the type of advertisement. Among the possible ones are: Application advertising (only for KMS);
- Video ads (YouTube and affiliate networks);
- Trade advertising;
- Contextual advertising on search;
- Advertising in KMS.
Search ads
Google shows ads on search results pages based on the query entered.
If a user wants to apply for a visa before going on vacation, they will see several offers from advertisers in ad units that will help with the administrative process.
Google selects ads using sophisticated algorithms, the main parameters of which are advertising quality indicators, including CTR and relevance of the ad, cost per click, ad rating, etc.
Thus, in paid ad units, users will see ads for goods and services that are most likely to meet their needs.
Set a budget that works for your business
Set the daily spending limit for impressions and clicks. It should be noted that this amount is approximate and will not always coincide with the actual cost of promotion in Google per day. However, you will never spend more than the planned budget. When the balance runs out of money, the system will send a notification and stop the display of promotional materials. How quickly Google AdWords spends the money invested depends on the display method. With the standard method, funds are spent evenly, while with the accelerated method, the campaign will get the most clicks faster and stop the display when it runs out of funds.
How much is Google Ads price?
Ads advertising allows you to choose the payment format and the specific purpose of the contextual advertising, which forms the types of payment:
- For clicks – payment is taken for each user clicks on the ad, displays are not included in the cost.
- For displays – suitable for companies that need to increase brand awareness. Charges are deducted from the balance after every 1000 impressions.
- For conversions – the company pays if the user performs the necessary actions: subscribe, visit the site, fill out a form.
Google Ads Costs
The position of an ad and its click-through rate are influenced not only by the maximum bid set by the advertiser, but also by the quality of the ad. Ad units with the highest index occupy higher positions at a lower cost per click.
The average cost of advertising on Google ranges from $1 to $2 per click. Small businesses that use this service as one of the online channels to attract customers operate with monthly budgets of $150 to $200.
But that doesn’t mean you have to spend the same amount. Google Ads advertising is also interesting because it allows you to achieve high results even with a small investment.
However, if your industry is quite competitive in your chosen territory and timeframe, the cost of attracting your target audience with Google Ads may exceed your average budget.
It is important to remember that you need experience to get a good return on investment. If you do not have it, it is better to contact a professional contextual advertising agency.
Rates for search engine promotion
Fix
- choose 25 KWD
- 12 month contract
- 20 Pages
- Nish Research
- Semantic Core Collection
- 5 backlinks creation/monthly
By position
- choose 45 KWD
- 12 month contract
- 30 Pages
- Nish Research
- Semantic Core Collection
- 10 backlinks creation / monthly
By traffic.
- choose 45 KWD
- 12 month contract
- 30 Pages
- Nish Research
- Semantic Core Collection
- 10 backlinks creation / monthly