SEO Packages in Gold Coast

Not all SEO packages are created equal. Some are stuffed with vanity metrics and blogspam. Others are lean, strategic and engineered for ROI.

Here’s what a proper SEO package should include:

• Technical SEO Audit: Screaming Frog, crawl budget checks, CWV analysis, indexability. No shortcuts.
• On-Page Optimisation: Meta tags, internal linking, heading hierarchy, schema markup, and entity salience.
• Content Strategy & Content Creation: Clustered topics based on real search intent, built on keyword gap analysis — not just a few blog posts.
• Local SEO Setup: Google Business Profile (GBP), Google My Business (GMB), local citations, NAP consistency and tracking in local search results.
• Link Building Strategy: Digital PR, niche edits, social media profiles, and resource link building — no spammy directories or PBNs.
• Analytics & Reporting: GA4 (Google Analytics), keyword rankings, goal completions, clickthrough rates, Google Ads insights and lead attribution.

The best SEO packages will also address site structure, mobile experience, schema implementation and CRO — so your site performs in every area that impacts search rankings and conversion.

When we start a new SEO campaign — whether it’s a boutique spa in Broadbeach or a national service brand with a local market presence — the first 30 days are all about diagnosis.

Here’s the real process:

Step 1: Website Audit & Technical SEO

• Crawl with Screaming Frog to audit site structure, page speed optimisation and crawlability.
• Analyse Core Web Vitals (CWV) and page speed.
• Check structured data for rich snippets eligibility.
• Check Google Search Console for manual actions, indexing and keyword performance.

If you’re comparing SEO packages Australia-wide, this is the level of technical detail you should expect upfront — not just a template keyword report.

Step 2: Keyword & Market Research

• Run Keyword Planner and Google Trends to match commercial terms with local keywords.
• Conduct competitor analysis using Ahrefs and SEMrush.
• Build out local SEO campaigns based on user intent and Google search behaviour.

Step 3: On-Page SEO Implementation

• Create optimised landing pages with intent-driven titles, meta descriptions and headers.
• Apply schema markup for services, FAQs, reviews and location.
• Align content marketers with designers/devs to ensure conversion rate optimisation (CRO) is baked into the site build or rebuild process.

Step 4: Off-Page SEO, Digital Marketing & Link Building

• Publish to local directories, off-page SEO platforms and niche blogs.
• Activate digital PR, content syndication and social media lead capture.
• Build backlinks via guest posts, social media marketing and influencer outreach.

Step 5: Local SEO Execution

• Set up and optimise Google Business Profiles and manage reviews, Q&A and image uploads.
• Submit local citations and monitor local search rankings.
• Map keyword rankings to Google Maps results and Google listings.

Step 6: SEO Timeline, Tracking & Reporting

• Weekly crawl reviews and monthly strategy updates.
• Dashboards via GA4, Google Search Console and

If you’re looking for SEO packages that actually deliver value, avoid the one-size-fits-all “blog bundle” options. Look for depth, not fluff.

Note: Cheap SEO packages Australian businesses get lured into can do more harm than good — especially if they’re built on automated content or offshore backlinks.

Here’s where most local brands fall short — even when they’re spending thousands monthly:

1. No Conversion Strategy

SEO gets traffic. But without CRO — tailored CTAs, clear forms, dwell time tracking — that traffic bounces.

2. Outdated Content or No Content Strategy

Content marketing isn’t weekly blogs about nothing. It’s structured, planned and targets keyword intent across all funnel stages. That’s what separates the best SEO packages from the generic ones.

3. Ignoring Mobile-First Experience

If your mobile speed score is under 70, you’re bleeding local traffic and conversions.

4. Google Business Neglect

You can’t just set up a Google Business profile and forget it. Q&A, photo updates, reviews and keyword monitoring must be ongoing.

5. Spammy Link Building

Buying 100 links from Fiverr or a reseller service doesn’t boost domain authority — it earns a Google penalty. This is a common issue in low-tier SEO packages.

Digital marketing agency client came to us in 2024 after a brutal ranking drop. Here’s what we found:

• Unnatural Anchor Profiles: Mostly exact-match spam pointing to commercial pages
• Duplicate Content: Syndicated from low-authority blogs
• No Social Media Profiles: Zero brand signals

What we did:

• Disavowed 700+ spammy links
• Created fresh website content aligned with E-E-A-T
• Set up social media management to signal trust and activity
• Launched branded content via social media platforms and local PR

Results: 148% increase in organic search within 4 months. Site recovered position #1 for three of its core local keywords.

• Screaming Frog – site audit, redirect chains, crawl depth
• Ahrefs/SEMrush – keyword research, backlink audits, competitor insights
• Google Analytics (GA4) – conversion paths, traffic trends, dwell times
• Google Search Console – index management, query performance
• Keyword Planner – keyword & market research
• BrightLocal – local rankings, local SEO campaigns
• Google Ad Management – PPC support when SEO alone isn’t enough