SEO Melbourne

Let’s not sugar-coat it: Melbourne SEO is brutal. You’re up against national SEO agencies, niche specialists and overseas seo providers with zero clue about how Aussie search behaviour actually works.

At SEO Rush we’ve worked with:

• Local tradies competing with national lead-gen giants
• Melbourne law firms hit by algorithm updates
• Shopify stores buried by duplicate content issues

And every time the fix wasn’t “just add keywords.” It was:

• Rebuilding site structure from scratch
• Cleaning up crawl spaces and broken links
• Fixing cannibalisation that killed search engine rankings

You can’t optimise a broken house. So we start with a crawl.

Crawl Like Googlebot

At SEO Rush, we pull Screaming Frog and go straight for:

• Crawl depth: Are key pages buried?
• Status codes: 3XX chains, 404s, soft 404s
• Index bloat: Tag pages? Filtered URLs? Crawl traps?

In one Melbourne retail site we found 17,000 orphaned URLs — all crawlable, none ranking. That’s wasted crawl equity and poor SEO performance, often caused by outdated content and messy WordPress SEO agency setups.

Fix What Slows You Down

Google’s Core Web Vitals (CWV) isn’t just a dev metric. It’s a ranking factor in competitive niches. Common Melbourne SEO issues we see:

• Render-blocking scripts
• Bloated page builders (looking at you, Elementor)
• Poor AU server response times

If your Time to First Byte (TTFB) is crawling, switch hosts. Yes, even if it means moving from a popular Sydney data centre. We optimise every step of your customer journey with technical audits, content optimisation and conversion optimisation, bundled into a tailored SEO package that drives results.

You’ve heard it: “Content is king.” But let’s be real — 90% of SEO content is AI-fluff stitched together to hit 1,500 words.

Write to Solve, Not Fill Space

When we write for a Melbourne electrician, it’s not 10 tips to change a lightbulb. It’s:

• “What to do if your safety switch keeps tripping in an old Fitzroy home”
• “Why your new build in Point Cook failed the energy audit”

That’s E-E-A-T in action — Experience, Expertise, Authoritativeness, and Trust. We focus on high-quality content that sends signals to search engines — showing topical authority, satisfying search intent and delivering a smooth user experience.

Topical Authority Beats Blog Frequency

Instead of 50 generic blog posts, we build content strategies with content hubs:

Still buying $99 “guest posts” on sites with zero traffic? That’s not link building. That’s link laundering.

Our Playbook:

• Digital PR: Real stories on real Aussie outlets
• Industry link gaps: .edu or .gov links
• Reverse outreach: Tools and guides that earn links

Example: For a Melbourne conveyancer we built a VIC stamp duty calculator. It now earns .gov.au links organically. Zero outreach.

1. Drop Analysis: GA4 & GSC segmented by page type and query
2. Thin/Template Pages: Rewrite or deindex
3. Internal Links: Boost priority URLs
4. E-E-A-T Signals: Schema, authorship, trust badges

• Footer menus with 20 suburbs — bloated and ineffective for internal linking, often triggering spam signals.
• “SEO friendly” themes that fail CWV — don’t be fooled by the label; test your theme against PageSpeed Insights before deploying.
• Content duplication on franchise pages — rewriting templates is essential to avoid duplicate content penalties and meet helpful content guidelines.
• Writing for keywords not users — stuffing a page with search terms without satisfying search intent will backfire.

Pro Tip: If a developer tells you “We installed Yoast so SEO is done,” run. That’s like saying your car is tuned because the air freshener smells nice. A real SEO company understands this.

The SEO Stack We Use

This is how our SEO consultants deliver a range of SEO services that align with your marketing strategy, improve keyword rankings and attract high-intent keywords that drive organic traffic growth. It’s what makes us one of the best SEO companies to work with for SEO in Australia.